Privacy Policy

Privacy Policy

Last updated: 30 April 2026

This Privacy Policy explains how Selah Ltd (trading as Websmartz) collects, uses, and protects your personal data when you visit websmartz.co.uk or engage our services. We are the data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Selah Ltd (trading as Websmartz)
Registered office: 64 Nile Street, London N1 7SR, United Kingdom
Company number: TBD
Contact: info@websmartz.co.uk

2. What data we collect

We collect the following categories of personal data:

  • Contact data — name, email address, phone number, business name, when you complete an enquiry form or email us.
  • Project data — information about your business, voice recordings, written content, and brand materials you provide as part of our service.
  • Technical data — IP address, browser type, device information, and pages visited, collected via cookies and analytics.
  • Communication records — emails, call notes, and messages exchanged with you.
  • Billing data — invoicing details (handled by our payment processor, not stored by us directly beyond invoice records).

3. Lawful bases for processing

We process your data under the following lawful bases (UK GDPR Article 6):

  • Contract — to deliver services you have engaged us for.
  • Legitimate interests — to respond to enquiries, improve our website, and maintain records of work delivered.
  • Consent — for non-essential cookies and any marketing communications you opt into.
  • Legal obligation — for tax, accounting, and Companies Act compliance.

4. How we use your data

We use your personal data to:

  • Respond to enquiries and provide quotes.
  • Deliver web design, automation, and brand voice services.
  • Send service-related emails (project updates, heartbeat reports).
  • Comply with legal and tax obligations.
  • Monitor and improve our website performance.

5. Who we share your data with

We share data only with the processors necessary to operate our business. These currently include:

  • InMotion Hosting — website hosting (United States).
  • Google LLC — fonts (Plus Jakarta Sans, JetBrains Mono) and, where enabled, analytics via Google Analytics 4.
  • Calendly / TidyCal / Tally — meeting bookings and intake forms (where used).
  • Email providers — for delivering project communications.

Where data is transferred outside the UK, we rely on the UK Government’s adequacy decisions or use Standard Contractual Clauses where required.

6. How long we keep your data

We retain personal data only as long as necessary for the purposes set out above:

  • Enquiries that don’t result in engagement: up to 12 months.
  • Active client records: for the duration of the engagement plus 7 years (HMRC accounting record requirement).
  • Anonymised analytics: up to 14 months.

7. Your rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you (subject access request).
  • Have inaccurate data corrected.
  • Have your data erased (right to be forgotten), subject to legal exceptions.
  • Restrict or object to processing.
  • Receive your data in a portable format.
  • Withdraw consent at any time.
  • Lodge a complaint with the Information Commissioner’s Office (ico.org.uk).

To exercise any of these rights, email info@websmartz.co.uk.

8. Cookies and tracking

See our separate Cookies Policy for details on what cookies we use and how to manage them.

9. Children

Our services are not intended for individuals under 18. We do not knowingly collect data from children.

10. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent revision. Material changes will be communicated to active clients by email.

11. Contact

For privacy questions, data subject requests, or complaints, email info@websmartz.co.uk.